Tag Archives: higher education

Heterarchy and Higher Education

10 Oct

Nodism Sketches

Someone on Twitter – forgive me, I can’t remember who! – recently mentioned the book The Sense of Dissonance by David Stark at Columbia University. I hadn’t heard of the book and requested it from the library. Just in the first chapter (available on Stark’s book website here), I’m already finding some compelling stuff.

The concept of “heterarchy” is fascinating to me, in multiple contexts – including media and journalism, naturally. Stark discusses an example from the tech industry in detail in a later chapter. (It’s also used in other fields, as this Wikipedia entry demonstrates.)

Applying this idea to higher education is fascinating. Check out these paragraphs:

…in an increasing number of areas, many firms literally do not know what products they will be producing in the not so distant future. To cope with these uncertainties, instead of concentrating their resources for strategic planning among a narrow set of senior executives or delegating that function to a specialized department, heterarchical firms embark on a radical decentralization in which virtually every unit becomes engaged in innovation. That is, in place of specialized search routines in which some departments are dedicated to exploration while others are confined to exploiting existing knowledge, the functions of exploration are generalized throughout the organization.

These developments increase interdependencies between divisions, departments, and work teams within the firm. But because of the greater complexity of these feedback loops, coordination cannot be engineered, controlled, or managed hierarchically. The results of interdependence are to increase the autonomy of work units from central management. Yet, at the same time, more complex interdependence heightens the need for fine-grained coordination across the increasingly autonomous units. (p. 21)

…authority is no longer delegated vertically but instead emerges laterally. … A young interactive designer…expressed this succinctly: When asked to whom he was accountable, he replied, “I report to [the project manager] but I’m accountable to everybody who counts on me.” (pp. 22-23)

Stark also describes the role in heterarchical organizations of “diverse evaluative principles” (I skipped ahead to the book’s conclusion for this succinct statement):

The assets of the firm are adaptively increased when there are multiple measures of what constitutes an asset. The same is true at the societal level. Value is amplified when there is organized dissonance about what constitutes the valuable….We do better when more of us with varied voices ask this question from different standpoints of what is worthy. (p. 212)¹

His explanation raises all kinds of questions for me, including these:

  • What would it mean if higher ed institutions turned over responsibility for innovation to academic departments, asking them to envision completely new ways or radical innovations with which they could best accomplish their educational goals?
  • Would losing the organization offered by the larger university hierarchy lead to chaos — or, freed from the strictures of imagining only what would work within the context of the entire institution, could entirely new means of educating at the university level be envisioned?
  • Are faculty too socialized into and comfortable within existing hierarchies to embrace the interdependence and new accountabilities inherent to a heterarchical approach?
  • Would a heterarchical structure be compatible with current funding structures in place for higher ed? If not, what would be alternatives?
  • Are we maintaining “diverse evaluative principles” with regard to higher ed, or is the increasing focus on workforce preparation diminishing the value of higher education as a societal asset?

I don’t find much discussion of the links between “heterarchy” and higher ed. Here’s one connecting to the concept of “ecovillages”; here’s one in the British context; here’s one about K-12 education. Am I missing others?

The “heterarchy” concept is new to me, and it’s entirely possible I’ve misunderstood Stark’s thinking — and, I admit, I’m only about 25 pages into the book. I have no doubt that it’s about to get much more complicated in fun ways. But I love it when a new idea with so many potential applications gets my brain off and running.

What do others think, about the idea in general or about this application of it? Please share your thoughts.

¹ Stark, D. (2009). The sense of dissonance: Accounts of worth in economic life. Princeton, NJ: Princeton University Press.

Image by Flickr user Dan Zen.

“The Branded Professor”

22 Jun

Photo by c__ on Flickr.

I recently had the opportunity to provide a guest blog post for the University of Venus, a blog focused on the concerns of Generation X women in higher education. I addressed an issue I’ve written about briefly here before: the increasing use of branding terminology both in the classroom and for academics themselves. I’m crossposting here and hope to see more discussion of these issues. Let me know what you think in the comments!

As a relatively new tenure-track professor in journalism and media, I teach students skills and critical thinking for a profession that is in a state of redefinition. One of the ways journalism educators are trying to increase their students’ job opportunities is by encouraging them to develop a “personal brand,” through which they establish themselves as a rising professional with a unique voice and style. They then publicize that personal brand through multimedia blogging and social media, in hopes of impressing prospective employers with their initiative and distinctive qualities.

I do think that this is an important strategy for my students, and I feel I’d do them a disservice not to discuss it with them and help them to establish themselves professionally online. This semester, I required students in my introductory media writing class to get involved with Twitter and also to set up individual blogs. I hope that those who excel in their online work will have opportunities to find jobs in their desired profession, and will be better situated to compete with students from larger, better-known programs. It seems unfair to not help them position themselves for their futures in this way.

I have struggled a bit with the implications of this approach, however. What does it mean to encourage my students to think of themselves as brands? I emphasized to them in class that they must be authentic and honest in their online writing and self-presentation, and that they had to prioritize their sense of personal integrity and ethics above all else. They could not be someone online who they weren’t in the real world. But still, the frighteningly corporate language of branding permeated the discussion.

As a faculty member in this field, I have also felt a need to “brand myself,” especially in these turbulent budgetary times. Not only do I want to shape a coherent public and scholarly identity, but I want to remain current with the changing norms of media and journalism practice, and so I practice what I preach to my students. I also have a blog and a Twitter account, and I focus these on professionally relevant topics – usually on changes in the magazine industry and the role of journalism in communities, which are also two of my research interests. However, these topics are not always organically arising creations of my soul, if you will. As an undergraduate English major and a lapsed poet, I am torn between desires to produce work that is professionally oriented and to create work that is more expressive of my experiences and emotions.

As a result of these conflicts, I identified with Mary Churchill’s recent UVenus post asking whether we as faculty are “merely playing the game[,] or have we become the game?” I am tentatively feeling my way through the challenges of equipping my students for a world where some degree of “playing the game” seems necessary, even for the chance to enter into such a potentially game-disrupting occupation as journalism. I also want to continue to use the online world to build my own public communication skills and engage in discussions of my field of study and my profession.

I think that this kind of engagement, through social media and other communication opportunities, is critical for someone who wants not only to teach about important societal issues in the classroom, but also to contribute to change on a larger scale. Attempting to establish myself online as someone with a voice and some expertise in my field gives me a bigger platform from which to speak.

Unlike my students, though, I have no one to remind me to remain true to myself and to monitor the integrity of what I do and say. That responsibility falls to me alone.

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