Archive for the 'social media' Category

I recently read Reuters’ new guidelines for their journalists’ use of social media.
Here’s a paragraph that stood out for me:
The advent of social media does not change your relationship with the company that employs you — do not use social media to embarrass or disparage Thomson Reuters. Our company’s brands are important; so, too, is [...]


“Engagement” is a buzzword in discussions of the survival of print media. In a world of shiny digital objects that distract readers from traditional print media, readers have to be more engrossed and invested in their uses of print, both within the print product and when they visit affiliated Web sites. (I wrote about this [...]


The Online News Association conference is happening this weekend in San Francisco. As I sit at home in Fresno – just a three-hour drive away – I’m thinking about the role of media here and there, and the different approaches to online news and communication that are possible in the two cities.
While the innovations being [...]


I’ve been investigating a few online services that seem like they’d be a good fit for the courses I teach. I’ve put Ning, Slideshare and Twitter to work this semester and am pleased with how they’re panning out. I know my students and I will figure out even better ways to use them in the [...]


How do you retweet other people’s words and ideas ethically? What do RT and via mean? Ethics apply to social media too.