Archive for the 'business' Category
I recently read Reuters’ new guidelines for their journalists’ use of social media.
Here’s a paragraph that stood out for me:
The advent of social media does not change your relationship with the company that employs you — do not use social media to embarrass or disparage Thomson Reuters. Our company’s brands are important; so, too, is [...]
Filed under: business, journalism, social media, technology | Leave a Comment
Tags: facebook, journalism, journalism education, personal branding, twitter
If magazines want to attract and retain readers, the lowest possible price may not be the best marketing tool. Magazine subscription prices communicate to readers about the value of the magazine experience just as the magazine itself does.
Filed under: business, journalism, magazines | Closed
Tags: community, magazines, marketing, pricing, readers, subscription, value
I’ve been looking lately at some of the “crowdfunding” models for journalism, in which audience members donate money to specific stories whose production they want to support. Here’s my idea for a “news mutual fund” – a concept slightly different from the crowdfunding models I’ve seen so far.
One well-known crowdfunding project for journalism is Spot.Us. [...]
Filed under: business, community, journalism, print | Closed
Tags: business, crowdfunding, funding, news, paywall
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sivekmedia.com blog&stuff by Susan Currie Sivek, Ph.D. is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. 
What I’m Reading- The Best of Journalism (2009)A "running list of the best journalism" the author read in 2009. Many great examples here, and hours and hours of reading!
- Steve Coll: What I ReadThis series of "What I Read" columns fits nicely with our discussion of the "media diet" and the students' "media log" assignment in our MCJ 1 introductory course. Everyone has a media diet, after all; what does yours look like?
- Don't confuse them with facts"...we are a people estranged from critical thinking, divorced from logic, alienated from even objective truth. We admit no ideas that do not confirm us, hear no voices that do not echo us, sift out all information that does not validate what we wish to believe."
- Sorry, English major, the engineers have triumphedIs Google "making us stupid"? Or "shift[ing] the emphasis of our intelligence"? Or have we just changed with every new medium - all the way back to Gutenberg? An interesting discussion of this contentious issue, with some connections to our discussion in class yesterday about the role of information in contemporary society.
- I lifted (but attributed) most of this post on plagiarism Pursuing the Complete Community ConnectionGreat tips on avoiding plagiarism from Steve Buttry.
- Covering the Decade in Magazine CoversA video showing 92 notable magazine covers. What is it about magazine covers that makes them so memorable and significant to us?
- A Case For Digital Media Literacy: Tracking Down A Meme WiredPen
- Magazines: Cheaper Subscriptions May Not Win New Subscribers - Advertising Age - MediaWorksMakes sense to me; a couple of good comments on this piece strike closer to the heart of the matter, though.
- Arguments for government subsidies for journalism: weak and inconsistent Pursuing the Complete Community ConnectionShould the government provide subsidies to help journalism survive? Steve Buttry discusses McChesney/Nichols' arguments in their recent book.
- No ads, no newsstand, no problem: first issue of WoW magConvergence, community, and new magazine business models, all in one case study - the new World of Warcraft magazine. Cool.
- The Best of Journalism (2009)
