Over the hectic Thanksgiving break, I neglected to post here that I have a new story up at PBS MediaShift. This one takes a close look at Recipe.com, a recently developed magazine/website/app from Meredith that has been designed from the ground up to maximize the best features of each medium. I enjoyed learning more about how Meredith planned out this new product (and, well, I enjoyed the recipes, too):
Recipe.com, Hickey said, reflects a “360-degree approach,” better accommodating today’s value-seeking and technologically savvy shopper.
“It’s really kind of desktop, to store, to checkout, to countertop, to table. When we think of recipes, we think, ‘I’ll go find it and print it out.’ But we knew the [meal-planning] process was much more involved,” Hickey said.
As a geek who was once a diligent meal planner – and could never find the right software to make it work – I find new tools like this especially intriguing!
Tags: meal planning, mediashift, meredith, recipe.com
