I have a new post up at MediaShift discussing the Innovations in Magazines 2010 World Report and my interviews with its co-editors. One of the major points in the piece, mentioned by Juan Señor of Innovation Media Consulting, is the concept of a magazine today and in the future as a “content proposition,” existing in many media and using different content forms, not recognizable only as a concrete publication you can hold in your hand.
What do you think? Is this where magazines are headed?
Tags: content, content proposition, innovation, magazine
